It’s great to hear that Hyundai’s cheapest EV is now available in Japan. It is one of the most affordable electric cars in its segment with starting at just $18,000 that is cheaper than BYD’s Dolphin.
Since its re-entry into the Japanese market in early 2022, Hyundai has introduced a limited lineup of vehicles, focusing on electrification and clean energy. These models include the IONIQ 5, a popular electric crossover; the Kona Electric, a compact and versatile EV; and the Nexo FCEV, a hydrogen-powered fuel cell vehicle. Hyundai’s strategic offerings emphasize its commitment to sustainable mobility, catering to Japan’s growing interest in EVs and eco-friendly transportation solutions.
The Inster EV marks Hyundai’s fourth electric vehicle and could be its most significant hit yet. On Friday, Hyundai began taking orders for the new EV in Japan, pricing it at just 2,849,000 yen (around $18,000), making it Hyundai’s most affordable electric car to date.
First unveiled at the Busan Mobility Show last summer, the Inster is already available in Korea and Europe. Known as the Casper Electric in its home market, the vehicle has quickly risen to become one of Korea’s best-selling EVs. Will it find similar success in Japan? Let us know your thoughts.
In its size the Inster EV (3,830 mm long, 1,610 mm wide, and 1,615 mm tall with a wheelbase of 2,580 mm) is slightly smaller than BYD’s Dolphin (4,290 mm long, 1,770 mm wide, 1,570 mm tall, wheelbase of 2,700 mm).
In Korea, it features a 49 kWh battery, offering up to 195 miles (315 km) of driving range. In Europe, the Casper Electric delivers up to 221 miles (355 km) WLTP range, showcasing its efficiency in urban and suburban settings. For the Japanese market, Hyundai offers flexibility with 42 kWh and 49 kWh battery options, appealing to cost-conscious consumers seeking reliable and eco-friendly transportation.
Hyundai’s new low-cost EV takes aim at the Japanese market by undercutting competitors like the BYD Dolphin, which starts at approximately $24,500 (3.63 million yen). Positioned as one of the most affordable electric cars in Japan, this EV is expected to drive Hyundai’s growth in the region. In 2024, Hyundai sold just over 600 vehicles in Japan, a figure dwarfed by BYD’s 2,200 units. Since its 2023 entry, BYD has gained momentum with popular EVs such as the Dolphin, Atto 3 SUV, and Seal, making the competition fierce in the Japanese market.
| Hyundai Inster EV trim | Starting Price |
| Casual | 2,849,000 yen ($18,000) |
| Voyage | 3,355,000 yen ($21,300) |
| Lounge | 3,575,000 yen ($24,500) |
Hyundai’s new EV will face stiff competition in Japan, including the country’s top-selling electric car, the Nissan Sakura, priced at about $16,500 (2.6 million yen). With its competitive pricing and features, the Hyundai Inster aims to carve a space in Japan’s growing EV market. Will it succeed in challenging local favorites like the Sakura and the rising dominance of BYD? Let us know your thoughts in the comments below!
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